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July 2020



Industry-leading protocols to provide trusted protection for the live experience as facilities across the globe begin to reopen and welcome guests back

(San Juan, PR – July 2020) — As local communities around the world start reopening parts of their economies in the safest way possible, ASM Global, the world’s leading venue management and services company, today announced a new environmental hygiene protocol in response to evolving guest expectations, stemming from the coronavirus pandemic. VenueShield, a comprehensive and best-in-class program, will be deployed at more than 325 ASM Global facilities around the world, providing the highest levels of cleanliness and safety, while inspiring consumer confidence, all in partnership with leading medical professionals, industry experts and public health officials. In Puerto Rico, ASM Global operates the three most important event arenas – the Puerto Rico Convention Center, the Coliseum of Puerto Rico and the recently inaugurated Coca-Cola Music Hall at the Distrito San Juan.

VenueShield will provide the most advanced hygienic safeguards that serve ASM Global’s clients, guests, staff, teams, talent and all other visitors. Protocols will vary based on the type of facility and will be further customized for each unique location. All policies will be aligned with – and informed by – public health authorities, medical and industry experts and in accordance with international health care guidelines from the CDC, NHS, PHAA and WHO, among others.

These extensive measures will explore the use of personal protective equipment (PPE), food safety measures, air quality control, surface cleaning, physical/social distancing, temperature checks, thermal cameras, hand sanitizers, reduced touch points, contactless transactions, daily monitoring systems, and more. The VenueShield protocol relies on the Task Force to build unique and customized programs, while monitoring data on a daily basis. Additionally, ASM has proactively partnered with and will further consult with leading subject matter experts, health officials and industry leaders in the areas of industrial hygiene, sanitization and fulfillment to consult on all facets of the VenueShield program. Specific consultants have been hired to assist with more technical aspects of the protocol like air purification, filtering and the maximization of fresh air exchange.

“I had the honor of being part of the global team that designed this new program that we launched for this new phase of economic reopening that allows for in-person events. We are proud that, in addition to having our input, the program is broad and comprehensive, and includes the best practices in the industry worldwide. We have established as a priority to take all the necessary measures so that, both the public that visits us and the clients who wish to hold events in any of our spaces, know that we are prepared to assist them. We have invested resources and time in adapting the facilities, as well as training our staff and service providers to follow these guidelines and thereby help us maintain a healthy and reliable environment for all”, said Jorge Pérez, general manager of the Puerto Rico Convention Center, representing ASM Global.

“The segment of events and conventions is of utmost importance for the local economy. Thanks to the proactive work of everyone on the team, we have managed to relocate on new dates the majority of the events that were on the agenda for the months we were in quarantine and thus ensuring that this positive impact in the sector is maintained. Likewise, we continue working to attract other groups that add to that favorable influx of investments and projection of the island as a destination that is prepared and ready to receive them, while at the same time we reactivate our workforce to help achieve a speedily recovery”, said Noelia García, executive director of the Puerto Rico Convention District Authority.

The comprehensive new protocol was developed in partnership with AECOM, the world’s premier infrastructure firm, and its international team of sports venue design, environmental hygiene and biocontainment experts. VenueShield will be the ongoing company effort to define the customer journey of the future. It is designed to provide an evolving approach to the unique aspects surrounding each of ASM Global’s facilities and is guided by consistent input from the company’s venue experts around the world, representing every venue type.




About ASM Global:

ASM Global is the world’s leading venue management and services company.  The company was formed by the combination of AEG Facilities and SMG, global leaders in venue and event strategy and management.  The company’s elite venue network spans five continents, with a portfolio of more than 325 of the world’s most prestigious arenas, stadiums, convention and exhibition centers, and performing arts venues. From Aberdeen to Anchorage, and Sydney to Stockholm, its venues connect people through the unique power of live experiences.  ASM Global’s diverse portfolio of clients benefit from the company’s depth of resources and unparalleled experience, expertise and creative problem-solving.  Each day, the company’s 61,000 passionate employees around the world deliver locally tailored solutions and cutting-edge technologies to deliver maximum results for venue owners and amazing experiences for guests.  By consistently looking for new ways to envision, innovate and empower the spaces and places that bring people together, ASM Global elevates the human spirit while delivering the highest value for all stakeholders.  For more information, please visit

Media Contact:
José Luis Cedeño, BFWD
(787) 717-2429

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