OVERVIEW
The FCCA Conference is a four-day event designed to foster a better understanding of the inner workings of the cruise industry and help attendees improve their cruise tourism business. Through a specialized forum that blends meetings and workshops with social functions, attendees have a unique opportunity to develop relationships with, promote products to, and learn from approximately 100 executives from FCCA’s 18 Member Lines who decide where ships call, what is sold and used onboard, and how to invest in destinations and infrastructure.
WHO SHOULD ATTEND?
Anyone doing or looking to do business with the cruise industry, including: Ports & Destinations; Cruise & Tourism Agencies; Tour Operators; Attractions; Suppliers; and Ship Agents
ONE-ON-ONE MEETINGS
Private one-on-one meetings are available for all pre-registered Delegates. A list of available cruise executives
throughout various sectors of FCCA Member Lines will be sent after September 17th for Delegates to select an executive from a cruise line and department suiting their needs. Meeting confirmations will be first-come, first-served and based on availability, with scheduling converting to a rolling basis in September.
WORKSHOPS
Ranging from a roundtable with CEOs to engaging and participation-encouraged discussions by panels including both Member Line executives and successful stakeholders, the FCCA Conference Workshops have a long-standing track record of developing the necessary and focused information to build mutual success. This year’s proposed topics include:
- Chair Talk: A Spotlight on Chairmen & CEOs Shining Industry Insight- Learn about the latest and greatest trends and developments driving the industry’s record success and future growth—and how it all relates to specific issues (and ways to improve business) for the audience’s stakeholders—as cruise operators’ Chairmen and CEOs take the stage to discuss a series of focused questions.
- Presidential Address: Brand Presidents Sharing Differentiations Driving Their Lines & Guests- Cruise brands are going all in to stand out and appeal to their target markets both on board and on land, and you will get a glimpse of not only the world of innovations behind this differentiation, but also how and where cruise brands source their passengers, what those passengers want while both cruising and exploring destinations—including trends such as voluntourism and health and wellness—and why cruise lines and stakeholders working together is a win-win situation.
- Creating Great Destinations: From Demand to Experiences, Ports to Tours- What draws passengers to destinations, and how can you increase both demand and guest satisfaction, from an overarching destination level to specific port, tour and transportation operations? A panel of high-level executives and successful stakeholders have the answers for you, along with examples of cruise lines’ own initiatives in their private ports of call, synergistic work with destination stakeholders and how to establish long-term mutual success and sustainability.
- Connected Experience: Passengers’ Updated Expectations Creating a Wave of Innovation- Technology has changed the way most people interact with the world, as well as what they expect in their experiences, and the cruise industry has updated its programming to deliver on the evolving wants and needs on board, from guests opening doors with their wrists to booking entertainment options from their fingertips. How do cruise lines decide what and how to incorporate new technologies, are passengers’ on-land expectations also shifting and can stakeholders work with cruise lines to deliver a connected, streamlined experience? You will discover this and much more, like the next wave of possible innovations and ways to link up.
(Panels of Member Line executives and private and public stakeholders to be advised.)
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